Two workshops were organized for participants of CCC 2016 to equip them with the necessary skills and knowledge for the Challenge:
5 May 2016
A workshop on marketing fundamentals & effective communication was conducted on 5 May 2016. The workshop aimed to help students to learn more about “Crossing the Chasm Challenge” organized as a “consulting style” competition, where students get to assist existing social enterprises in the region and win attractive prizes. To help students better understand the work scope for the competition, Dr Jacky Mussry, Deputy CEO, MarkPlus, Inc. gave a riveting presentation on “Marketing 101”. Ms Michelle Ong and Ms Michelle Goh, Consultants, APCO Worldwide hosted an engaging session titled “How to Make an Effective Communication Pitch”. The workshop also gave students an opportunity to interact with senior executives (who were engaged as mentors for the Challenge) from Akamai, Catalyst Health Asia, P&G and many more.
FINALS PREPARATION WORKSHOP
25 August 2016
Before the main event, 5 semi-finalists will get an opportunity to fine tune their marketing plans and pitches in a workshop conducted on 25th August 2016. We are proud to have Professor Tom Kosnik from Stanford University to provide his consult and expertise in preparing the student teams for their final presentations.
About the Speaker
Tom Kosnik has been a Lecturer at Stanford Engineering, Department of Management Science and Engineering since 1990. He is also a consulting professor for National University of Singapore Overseas Colleges Program in Silicon Valley. His current Stanford courses include Global Entrepreneurial Marketing, Technology Entrepreneurship, and Entrepreneurial Thought Leaders Program. He also teaches New Venture Creation for National University of Singapore. He taught Marketing at Harvard Business School from 1985-89, and launched HBS’s Entrepreneurial Marketing course in 1995-97. Kosnik is also a coauthor of Ramfelt, Kjellberg and Kosnik (2014) Gear Up: Test Your Business Model Potential and Plan your Path to Success, John Wiley and Sons.